Illustrated by:
MERCEDES-MAYBACH S-CLASS
The legend continues global campaign
The communication crafted for the ethereal Mercedes-Maybach S-Class was truly a global effort, one led by the Mercedes-Benz Middle East team, conceived by Publicis Emil Spain and developed by Spain, UK and Middle East. Consulting with key stakeholders, we identified common local insights to ensure the campaign resonates in all our key markets across the world.
The Mercedes-Maybach S-Class is a rare star, and to tell its story we found another – Ignasi Monreal. An iconic and globally celebrated artist from Barcelona, Ignasi designed an enchanted world around the Mercedes-Maybach S-Class, adorned with marvellous galaxies, fascinating creatures, and surreal landscapes. He, along with The Line Animation Studio and CGI specialists The Boundary put the Mercedes-Maybach S-Class where it truly belongs – in the company of legends. Blending heritage with mystery and legend with legacy, they showcase the timelessness of the Mercedes-Maybach S-Class’s technology, design, and luxury.
2021
Agency: Publicis Emil / Brand: Mercedes-Benz / Product: Mercedes-Maybach S-Class / Executive Creative Direction: Andy Daley, Óscar Martínez / Creative Direction: Álvaro Rodríguez-Solano, Daniel Molinillo, Tariq Ayass, Frederik Cilliers / Creative Crew: Jorge Morales, Alejandro González Sarmiento, Rodrigo Olmedo, Judith Bernabé, Francesco Anfuso, David Mora, Luna Ramos, Cristopher Hatfield / Creative Project Manager: Denise Kotsubo / Account Managers: Magdalena Calonje, Tomás Olabarri, Mónica Di Rienzo, Tiya Fazelbhoy, Kristy Leslie / Producers: Gustavo Samaniego, Beatriz Carnicero, Víctor Cruz / Ilustration: Ignasi Monreal / Motion and Postproduction: The Line Animation Studio
